The reason behind this surprising action is the fact that the loveable teddy bear has become a symbol representing Chinese President Xi Jinping. In addition to deleting posts, GIFs and stickers containing the star of A. A. Milne's books have been removed from the WECHAT messaging network, which has over 889 million users within the country. Furthermore, China has emphasized that if the teddy bear is uploaded with his original English name "Winnie the Pooh," it will not be removed. "Poor little Winnie," one Chinese user wrote. "What did this adorable honey-loving bear ever do to provoke anyone?"