An Immigration Deal May or May Not Be Happening, FTC Investigating Equifax, Motel 6 Responds to Reports of Collaboration with ICE

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An Immigration Deal May or May Not Be Happening, FTC Investigating Equifax, Motel 6 Responds to Reports of Collaboration with ICE
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I'd be interested in a libertarian take on Bruce Schneier's view of how to deal with Equifax-type breaches. He argues that it's a market failure, since Equifax's customers (people like mortgage companies, car dealers, Macy's) have nothing to lose if our data is stolen, but we have no leverage over Equifax, since we're the 'product', not the customer:

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