In the last 4 business days since the company disclosed the data breach , Equifax has suffered a $5.3 billion loss in market capitalization which represents almost a third of the company's total value. When considering an estimate of the potential costs associated with the data breach (based on the 2017 IBM/Ponemon Institute Cost of Data Breach Study ), Equifax faces a potential loss of $20.2 billion which currently exceeds their total market value by $8.3 billion. Also, the company currently faces more than 23 class-action lawsuits with at least one seeking more than $70 billion in damages. The death spiral will soon take on greater momentum when executives are required to testify before Congress and criminally investigated for potential insider trading related to the delayed disclosure of the data breach . Equifax will ultimately be acquired out of bankruptcy by one of the remaining two credit reporting companies - TransUnion or Experian.